Korean Red Ginseng-Infused Sparkling Herbal Drink
The beverage maker's partnership with WaBa Grill brings three of the brand's sparkling ginseng drinks to menus
Korea Ginseng Corp. US announced the introduction of the six-year-old Korean Red Ginseng-infused sparkling herbal drink HSW to the health-conscious consumers of WaBa Grill, a healthy rice bowl chain.
KGC's partnership with WaBa Grill brings three of the brand's sparkling ginseng drinks – HSW Calm, HSW Recharge, and HSW Sharp – to the WaBa Grill menu, marking KGC's American restaurant market debut. The HSW sparkling herbal drinks, modernized hydration versions of KGC's herbal tonic HongSamWon tonic, are available starting today at all 190+ WaBa Grill locations across California and Arizona.
This partnership with WaBa Grill, offering diverse healthy menus, presents an opportune moment to introduce Korean Red Ginseng to more consumers as an everyday appetite and thirst quencher via the newly launched sparkling herbal drink, HSW.
Korean Red Ginseng, the legendary natural herb recognized for its immunity-boosting, energy-enhancing, circulation-improving properties, is a prime example of this trend, both historically and scientifically. Its reputation as the cornerstone of East Asia's 2,000-year-old 'Food as Medicine' tradition aligns with the understanding that nourishment is the first key to unlocking your comprehensive physical, mental, and emotional well-being.
Each drink in the HSW line is infused with Korean Red Ginseng and combines a mix of superfoods such as Goji Berries and Reishi Mushrooms, creating blends that deliver unique health benefits on top of the other benefits of Korean Red Ginseng. The three varieties of sparkling herbal drinks – HSW Calm, HSW Recharge, and HSW Sharp – target stress support, energy, and focus, respectively.
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