Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Better for YouProteinsFunctional New ProductsSupplementsSports & Energy

Optimum Nutrition 100% Whey, AMIN.O. ENERGY

Gold Standard 100% Whey adds two breakfast-inspired flavors alongside the brand's new AMIN.O. ENERGY tropical-infused flavors

Optimum Nutrition Gold Standard Whey
December 6, 2023

Optimum Nutrition, part of Glanbia Performance Nutrition, announced four new, limited-edition flavors across the brand's Gold Standard 100% Whey and AMIN.O. ENERGY product lines. All four options provide the Optimum Nutrition standard of quality and are designed in Fruity Cereal, Cinnamon Roll, Tropical Sunrise and Citrus Spritz flavors.

The new Gold Standard 100% Whey Fruity Cereal and Cinnamon Roll flavors provide 24g of high-quality protein – offering consumers a way to reach daily protein goals and fuel their post-workout or support muscle recovery. Designed with versatility in mind, the powders can be enjoyed first thing in the morning, before or after exercise – either mixed with milk, or water or incorporated in a smoothie.

Gold Standard 100% Whey Fruity Cereal Protein Powder: With fruity notes, the powder is reminiscent of a childhood breakfast favorite.

Gold Standard 100% Whey Cinnamon Roll Protein Powder: The new flavor offers a pastry-inspired combination of cinnamon spice, sugar and vanilla frosting flavors.

The same great benefits of AMIN.O. ENERGY – focus, energy, and muscle recovery support – are now offered in two new flavor profiles. Each serving provides 100mg of caffeine from natural sources – green tea and coffee bean extract – for energy and focus – and 5g of amino acids and electrolytes for hydration. The product can be enjoyed any time of the day or used for a pre-or post-exercise energy boost.

AMIN.O. ENERGY Tropical Sunrise: Tropical energy with passion fruit, orange and guava taste notes.

AMIN.O. ENERGY Citrus Spritz: A twist of citrus-y energy - including lemon, lime and orange flavors.

AMIN.O. ENERGY Tropical Sunrise and Citrus Spritz are offered in an 8.5oz, 30-serving tub for $29.99 with Gold Standard 100% Whey Protein Powder Cinnamon Roll and Fruity Cereal offered in a 2lb, 30-serving tub, retailing at $49.99.

www.OptimumNutrition.com

KEYWORDS: muscle recovery post workout whey protein

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • OptEnergy18_900

    Optimum Nutrition ESSENTIAL AMIN.O. ENERGY Plus Electrolytes

    See More
  • OptimumNutrition_22_780.png

    Optimum Nutrition Gold Standard 100% Plant Protein Powder

    See More
  • Optimum Nutrition Product Line

    Optimum Nutrition New Sports Nutrition Product Flavors

    See More

Related Products

See More Products
  • functional foods.jpg

    Functional Foods: The Connection Between Nutrition, Health, and Food Science

  • Functional Food Product Development

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing