Items Tagged with 'post workout'

VitaCup launched creatine-infused coffee stick packs, delivering a clinically studied dose of creatine alongside vitamins and caffeine in a portable format. The innovation highlights growing opportunities for developers to merge sports nutrition ingredients with everyday beverage routines.

AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.

HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.

Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.

Known for indulgent flavors, soft, triple-layered texture, and high-protein content (20g of protein with 1g of sugar in each bar), the bar can fuel post-workout routine or provide  a quick bite on the go.

"Our new chewable line represents our commitment to staying at the forefront of the industry and aligning with the desires of today's fitness enthusiasts and athletes," said Jad Khairallah, Universal’s senior vice president of marketing. “We understand that convenience, speed, and customization are essential to their success, and our delicious chewable energy and recovery offerings embody these principles."

Power Life™ by Tony Horton launched its latest flavor of protein powders: Strawberry Vanilla High Impact Whey Protein and Strawberry Vanilla High Impact Plant Protein.

The new Gold Standard 100% Whey Fruity Cereal and Cinnamon Roll flavors provide 24g of high-quality protein – offering consumers a way to reach daily protein goals and fuel their post-workout or support muscle recovery. 

Best enjoyed cold, the 90% water-based beverage not only rehydrates the body without spiking blood sugar, but also supports the immune system, helps wash away viruses and regulates the body's natural core temperature.

Premier Protein Frozen Pancakes can be enjoyed as part of a nutritious breakfast when consumers are in a hurry, as an afternoon snack, or as a post workout boost.