The Specialty Food Association announced the 2024 Winter Fancy Food Show cohort, which is a mission-driven collective of BIPOC founders and executives, dedicated to amplifying underrepresented voices and creating equitable opportunities for diverse leaders across the consumer packaged goods ecosystem. The 10 brands selected for the cohort will debut as SFA members at the Show January 21-23, 2024, in Las Vegas.

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Since 2022, the SFA has been a proud supporter of the cohort, which made its debut at the Summer Fancy Food Show. "Partnering with (included) is an important initiative for the Specialty Food Association," said Bill Lynch, president, SFA. "As a not-for-profit trade association striving to create a more diverse community in the specialty food industry, working with (included) allows us to bring more BIPOC makers to market through the Fancy Food Shows."