SYSTM Foods Acquires HUMM Kombucha
HUMM will be part of a portfolio that includes plant-powered functional beverage brands REBBL® and Chameleon Organic Coffee®
SYSTM Foods, a functional beverage brand platform, announced the acquisition of HUMM Kombucha. Since its inception, HUMM has been a pioneer in the low and zero-sugar kombucha and gut health beverage category. Today, it stands as one of the largest, fastest-growing, and most beloved brands in the space. HUMM will be part of the SYSTM brands portfolio, alongside plant-powered functional beverage brands REBBL® and Chameleon Organic Coffee®.
The addition of a leading gut-health focused brand advances SYSTM Foods' strategic objective of creating a leading functional beverage platform, strengthening its position in the refrigerated ready-to-drink category. Additionally, this acquisition aligns with SYSTM Foods' commitment to offering better-for-you products with added health benefits that cater to consumers' diverse lifestyles, enhancing their everyday experiences.
Founded in 2009 in Bend, Oregon, with a mission of helping people feel good, HUMM is the pioneer in low and zero-sugar kombucha with a probiotic-packed product portfolio that includes the first and only Whole30® approved kombucha. Made through a proprietary fermentation process in an expansive facility with broad capabilities, HUMM Kombucha is raw, vegan, keto-friendly, gluten-free, and available at retailers nationwide.
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