Absolut entered the Ready-to-Serve category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. Absolut's latest mixology innovation delivers bar-quality cocktails with a twist, and in a convenient format that saves the time and preparation that goes into making cocktails.
Through consumer research3, Absolut saw very strong performance with Raspberry Lemonade and Vodka Mojito cocktails. In the flavored vodka space, Vodka Lemonades are performing strongly in the market4 and a signature cocktail that the brand is mixed with.
The classic beloved RTS cocktails (with 15% ABV) have a light and sweet twist and offer a convenient multi-serve format (five servings per bottle) that's for sharing or enjoying at home - on the rocks or chilled neat.
The Vodka Mojito Cocktail combines Absolut's premium vodka with natural lime and mint flavors and simple syrup for a balanced and refreshing taste. Garnish with mint.
The Raspberry Lemonade Cocktail combines Absolut's premium vodka with natural raspberry and lemon flavors and simple syrup for a smooth cocktail experience. Garnish with raspberries and lemon wedge.
Absolut's Ready-to-Serve Cocktails are available now in 750mls for an SRP of $18.99 at select retailers nationwide.
Sources:
3 Pernod Ricard Black Widow LPO: RTD/RTS & Hard Seltzer BASES Line & Price Optimizer)
4 Power BI Absolut Brand Dashboard Nielsen: Top Innovation Products $ Sales
