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Breaking NewsFormulationAuthentic/Ethnic

Flagship Food Group Rebrands to Insignia International

Company unveiled new logo, new products, and introduced new executives at Natural Products Expo West

Insignia International logo
March 22, 2024

Flagship Food Group, the parent company of 505 Southwestern®, announced that it will now be known as “Insignia International” and is forging a new frontier of flavor in the Hispanic food space. The company unveiled its new logo and spoke further about the rebranding to a live audience. Simultaneously, the company launched a new website at www.Insignia.gg.

Flagship Food Group has been at the forefront of the Hispanic food movement for the last two decades – launching nearly 50 new items over the past two years alone to satisfy the evolving flavor preferences of consumers. More recently, Flagship acquired familiar food brands including La Tortilla Factory, Young Guns, and Mama Lupe’s. Today, Insignia believes it is the largest flame roaster of Hatch Valley Green Chile in the world.

The change comes on the heels of Adam Butler being named the new CEO of the company as well as the acquisition of a variety of new Hispanic food brands. With this name change comes the addition of several new leadership positions joining the growing company including Jason Parasco as chief sales officer (CSO), Scott Frick as chief operating officer (COO), Vikramjeet Singh as chief growth officer (CGO) and Mayank Singh, as Head of R&D for Insignia International.

www.Insignia.gg

KEYWORDS: brand evolution

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