Nirvana Super Wellness Beverage
The new beverages are infused with scientifically backed super ingredient HMB, which helps promote and maintain lean muscle mass
Nirvana Water Sciences Corp., an innovator in wellness products, in partnership with nutrition retailer GNC announced the nationwide availability of Nirvana Super Waters and Seltzers in 2,300 GNC stores across the US. This new partnership and distribution platform is the latest example of the wellness beverage line expanding at retail and marks a significant milestone for Nirvana Water Sciences Corp. as it continues its mission to provide great tasting, healthy products that help promote and protect lean muscle mass.
With the help of Dr. Naji Abumrad, MD, FACS, Professor of Surgery at the Vanderbilt School of Medicine, a world-renowned scientist and expert on systemic muscle inflammation and muscle wasting, Nirvana Super's beverages are infused with scientifically backed super ingredient HMB which helps promote and maintain lean muscle mass. HMB is naturally produced in your body when it metabolizes Leucine, an essential amino acid found in your diet. MyHMB Clear, the most effective HMB on the market is shown to support elevating muscle performance, accelerate recovery, and boost metabolism for overall well-being.
GNC is highlighting Nirvana Super Electrolyte Drinks and Energy Seltzers as a resource to support GLP-1 users maintain muscle mass as they lose weight during and after taking those medications. The in-store and online GNC campaign notes Nirvana Super's key benefits such as energy efficacy and maintaining muscle health. More specifically, GNC is highlighting Nirvana Super's free-acid base form of HMB which is more impactful and lower calorie than other forms of HMB on the market, as well as their supplementation of B vitamins for energy.
The addition of Nirvana Super Waters and Seltzers to GNC's extensive lineup of health and wellness products assists in the commitment to providing customers with high-quality solutions to support their active lifestyles. Nirvana Super is poised to become a staple in the wellness routines of individuals seeking optimal hydration and performance with strong athletic partners already such as, NBA Star Kyle Lowry (Nirvana board member), class of 2024 Pro Football Hall of Famer Patrick Willis, Pro Football Hall of Famer Brian Dawkins and NFL legend Jonathan Stewart.
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