Wicked Kitchen Joins with Transformative Plant-Based Leader
Brand consolidation strategy to propel plant-based CPGs, support category growth and greater accessibility
Wicked Kitchen, a plant-based global food brand offering a range of chef-created foods, and its associated brands, Good Catch and Current Foods, have joined the Ahimsa Companies. Wicked Kitchen is the latest cutting edge plant-based company to be brought under Ahimsa.
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With a mission to remove animals from the global food system, Ahimsa Companies is leading an industry-wide consolidation effort generating opportunities for vertical integration and scale.
With crowded product categories and a downturn in investment funding over the last two years, industry leaders have cited consolidation – uniting brands to leverage collective strengths – as critical to the growth and success of the plant-based food sector.
As a part of Ahimsa, Wicked Kitchen will expand to additional retailers, add food service offerings, invest further in innovation and continue to bring one of the largest varieties of animal-free consumer packaged goods to the US and UK markets. The brand currently has products available in leading US. retailers including Target, Wal-Mart and Kroger. The Wicked Kitchen brand family, which launched in the UK with Tesco in 2018, grew to 150+ products, helping to fuel the UK's plant-based movement.
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