Albertsons Companies, Inc. introduced its newest Own Brand, Overjoyed, marking the company’s first major private label debut in recent years. Designed to inspire and elevate every occasion, Overjoyed offers shoppers a curated selection of colorful products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique™ features decorative vases, candles and seasonal gifts to make every day sparkle. Overjoyed and Overjoyed Boutique™ are available now in Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s.

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Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, candy, cookies and celebration supplies. Shoppers will be tempted by indulgent treats such as French macarons, s’mores trail mix and chocolate fudge brownie ice cream cake. For customers looking to create their own desserts, Overjoyed offers whimsical fairytale princesses or dinosaurs and sharks sprinkles, colorful cupcake liners, decadent chocolate chips and marshmallows, to name a few. 

Overjoyed Boutique features giftable items for any occasion such as a scented candles, elegant flower vases and seasonal décor. Additionally, each holiday season, Overjoyed will introduce seasonal items and treats to celebrate such as vampire fang gummies and decorate-your-own graveyard cookie kits for Halloween.

Promoted via the company’s email, social and digital channels, Overjoyed marketing features a lively color palette, captivating details, sparkles and a consistent teal logo, bringing the brand’s optimistic, cheerful and magnetic personality to life.

Overjoyed is the latest addition to the company’s Own Brands portfolio, which includes trusted household names such as Signature SELECT®, O Organics®, Lucerne®, Open Nature®, Primo Taglio®, waterfront BISTRO®, Soleil® and Value Corner®.