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Cannabis

MariMed Inc. to Launch Hemp Products

Company to enter hemp market with Vibations, Betty’s Eddies brands.

MariMed Inc logo
November 10, 2025

MariMed Inc. has entered into manufacturing and distribution agreements that enable the company to launch its beverage and edibles brands, including Vibations and Betty’s Eddies, into the hemp-derived THC market.

This initiative is part of MariMed’s broader Expand the Brand strategy to extend its portfolio into new categories and markets nationwide.

A hemp-derived THC version of MariMed’s Vibations hydrating drink mix is expected to be the first product available to consumers, with anticipated distribution in Rhode Island by the first quarter of 2026.

The agreements establish an end-to-end hemp THC supply chain for MariMed. To capture share of the market, MariMed has partnered with leaders in manufacturing, wholesale distribution and marketing:

  • DeHydr8, known for its rapid onset technology and shelf stability of cannabis products
  • Countermeasures, a national sales and marketing firm known for its partnerships with Poppi soda, Kendall Jenner’s 818 Tequila and other brands, will provide market sales reps, national account coverage and market expansion services
  • Craft Collective Homegrown, a hemp beverage distributor in Rhode Island.

“We intend to own top-selling, national cannabis brands within the next five years, and the regulated hemp THC space provides a great opportunity to support that goal by introducing our brands to the masses,” said MariMed CEO Jon Levine. “As always, we are taking a financially disciplined approach to our entry, carefully investing in our entry and working with respected leaders in the space to help drive this new revenue channel for the Company.”

MariMed has established a new business unit, MMA Hemp Inc., to operate its hemp-derived THC activities.

KEYWORDS: hemp & hemp-derived products

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