Hierba Buena LA, a Latina-owned cannabis company based in Los Angeles, has launched Alas Pa’ Volar, a brand inspired by the life, passion and legacy of Mexican icon Frida Kahlo. 

Alas Pa’ Volar combines the vibrant mysticism of Kahlo’s life and art with a deep commitment to Latino heritage, artisanal craftsmanship and quality cannabis products. 

Alas Pa’ Volar, which translates to "Wings to Fly," comes directly from Kahlo’s original handwriting inscribed in one of her last paintings, “Pies pa qué los quiero si tengo alas pa’ volar” (“Feet, why do I need them if I have wings to fly”). These words embody the brand’s spirit of boundless freedom and endless possibilities — a celebration of soaring beyond limits and embracing the power to rise without constraints.

“Alas Pa’ Volar is more than just a product line – it’s a tribute to Frida Kahlo and a celebration of our Latino heritage,” said Marisela Nuño, founder of Hierba Buena LA. “At Hierba Buena LA, we’re cultivating exclusive, in-house cannabis strains crafted specifically for this brand, ensuring every product embodies the authenticity, creativity and passion Frida Kahlo represents. This brand was created to honor everything Frida was and the inspiration she continues to be today.”

The great-grandnieces of Frida Kahlo support Alas Pa’ Volar, sharing their aunt's connection to the healing power of cannabis. They revealed that Frida used the plant as a natural remedy to alleviate the chronic pain she endured throughout her life. Their involvement ensures the brand stays rooted in authenticity, honoring Frida’s legacy and celebrating her commitment to wellness, creativity and cultural heritage.

The brand’s logo and visual identity were crafted by Mexican illustrator Francisco Herrera. Known for his work with brands such as Disney and Marvel Comics, Herrera designed the winged spider monkey logo — a nod to Kahlo’s beloved pets and her mystical artistic vision. Infused with the bold colors of her iconic portraits, Herrera’s design captures Kahlo’s fearless creativity.

The Hierba Buena LA facility is equipped with seed-to-sale licensing and will be growing and cultivating exclusive strains for the Alas Pa’ Volar brand. Alas Pa’ Volar has partnered with Latino-owned cannabis farms across California to create products that honor traditional cultivation practices while upholding the highest quality standards. 

Alas Pa’ Volar offers a selection of cannabis products, including flower, handcrafted edibles and balms. Each product, its packaging and its accessories celebrate Mexican culture and Frida Kahlo’s creativity.