General Mills' Cheerios brand is expanding its portfolio of flavors to introduce a new protein cereal offering to its lineup: Cheerios Protein, which has 8g of protein per serving.

As the number of consumers prioritizing protein continues to rise, with 71% of consumers trying to eat more protein in their diets, General Mills is expanding its offerings to include a variety of products with protein. The launch of Cheerios Protein follows this year’s additions of other products from General Mills, including pantry staples featuring protein, like Wheaties Protein, Annie’s Super Mac, and Yoplait Protein. 

The new cereal is available in two flavors, Cinnamon and Strawberry. It will be available at retailers nationwide later this month for a suggested retail price of $5.39 (large) and $5.69 (family-size).