The Hershey Company announced two leadership appointments. Andrew Archambault has been named president, US confection, and Veronica Villasenor has been named president, salty snacks. Both appointments are effective Feb. 3, 2025.

Archambault, who joins Hershey from Keurig Dr Pepper (KDP), and Villasenor, who is a Hershey veteran of 22 years, will be part of Hershey's executive committee and will work closely with the team to continue advancing the company's priorities and play key company-wide leadership roles. Villasenor succeeds Kristen Riggs, who is leaving Hershey after 20 years to pursue other opportunities.

Archambault will oversee a portfolio of iconic brands including Hershey's, Reese's and Jolly Rancher. He brings a wealth of experience from KDP where he was instrumental in evolving well-known brands, including Dr Pepper, Canada Dry, Core Water and Motts, to deliver results at scale. Most recently, as president, US refreshment beverages, Archambault rapidly grew the business and positioned KDP for the long-term through strategic acquisitions and partnerships. He previously served as chief customer officer at KDP and held leadership roles across corporate, customer and sales teams at The Nature's Bounty, Co., Bacardi USA and The Coca-Cola Company.

Villasenor's proven track record at Hershey will help drive Salty Snacks' growth ambitions. She previously served as vice president of salty snacks and brings a unique perspective from her roles in management, marketing and innovation from across Hershey's three business units – salty snacks, confection and international. Her passion for delivering innovative solutions that serve consumers and customers, coupled with her relentless pursuit of excellence, has driven remarkable results throughout her career.