Core Home Acquires BUBLUV
Move to fuel major retail growth at Albertsons, Target
Core Home announced the acquisition of BUBLUV, an innovative brand merging authentic Asian boba tea with a modern, health-conscious approach. Core Home is the parent company to over 20 houseware brands including BKLYN Steel Co., Core Bamboo, Thyme & Table, Manna, Tal, Wild & Woofy, Arete & Athene, and Maison de Base and sells to several major retailers across the globe.
Core Home's mission is a simple one: to make sustainable, trend-forward products that people will love. Their guiding light in creating unique products for the home are innovation, originality, collaboration, and sustainability.
Core Home extended its spirit of innovation and disruption into the food and beverage sector. The acquisition of BUBLUV marks an important milestone in their journey.
BUBLUV's flagship product line, BUBLUV Bubble Tea, is the first and only better-for-you ready-to-drink, shelf-stable boba tea with both milk and fruit flavors. Each bottle has no artificial ingredients, 20-50 calories, and 0-1g of sugar. Each of the three flavors in the range - Black Milk Tea, Matcha Soy Latte, and Passionfruit Oolong Guava with Jelly Pearls - are made with loose-leaf, antioxidant-rich tea.
BUBLUV Bubble Tea just launched at Albertsons in 4 banners (Safeway, Andronico's, Pak N' Save Foods, and Vons) and will be expanding distribution at Target in April.
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