fairlife Unveils New Core Power Packaging, Relaunches Coffee Flavor
Like all fairlife products, Core Power is lactose-free and uses high quality dairy protein from real cow’s milk
fairlife, LLC, an innovator in the dairy beverage industry, announced that Core Power protein shakes, its sports nutrition drink, is re-releasing the coffee flavor. While its predecessor was a part of the “light” series with 20 grams of protein per serving, the new product delivers 26 grams per serving. Core Power Coffee is the latest addition to the company’s ever-growing line of high protein recovery shakes and with its relaunch in spring 2018, the entire Core Power collection will sport a refreshed look with sleek, modern packaging when it hits stores nationwide.
With 85g of caffeine in each 11.5-ounce bottle, the new Core Power Coffee delivers a caffeine kick with a strong, bold essence, and a source of high-protein nutrition that refuels the body and provides energy. Like all fairlife products, Core Power is lactose-free and uses high quality dairy protein from real cow’s milk, which naturally contains whey and casein proteins. The combination of fast-digesting whey proteins with slow-acting casein proteins is essential for athletic recovery because of its ability to provide a constant flow of amino acids and the essential nutrients needed to replenish a body and maximize post workout recovery while building and repairing lean muscles.
Core Power is available in two varieties, Original, which offers 26g of protein per serving, and Elite, which delivers 42g of protein per serving. The new coffee flavor is the fifth option in the Core Power Original line, which includes Chocolate, Vanilla, Banana, and Strawberry Banana. The Core Power Elite line has two flavors, Chocolate and Vanilla. fairlife’s roster of single-serve high-protein recovery shakes are already available nationally in retail outlets, grocery stores, and online for suggested retail prices of $2.99 (Original) and $3.99 (Elite).