Monisha Dabek, chief operating officer, Ocean Spray
PHOTO COURTESY OF: PRNewsfoto/Ocean Spray Cranberries, Inc.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 family farmers, announced that Monisha Dabek has been promoted to chief operating officer. Dabek will lead management of Ocean Spray's USA Commercial business, global branded & ingredients commercial business, supply chain, and research, development, & sustainability teams.

Since March of 2021, Dabek has served as Ocean Spray's chief commercial officer and general manager, USA. In that role, she led the cooperative's sales, marketing, innovation, insights, revenue management and demand planning teams as the owner of the P&L for the cooperative's US region.

During her tenure, Dabek led a comprehensive brand and portfolio renewal, launched the Just Add Cran campaign, rebuilt innovation pipeline, launched the zero sugar platform and entered into a ready to drink collaboration with Absolut Vodka. Additionally, she led the sales and insights organizations through a challenging COVID-19 pandemic period that created supply and inflationary headwinds for the cooperative. She has driven both top- and bottom-line growth, with more USA consumers enjoying Ocean Spray products than ever before.

Prior to Ocean Spray, Dabek was with Danone, with roles centered in the Sales and brand marketing organizations, spanning leadership positions in Plant Based Food & Beverage (Silk, SoDelicious) and launching the successful multi-serve cold brew coffee brand Stok. She has also held sales, strategy, and other leadership positions with known industry leaders, including WhiteWave Foods, PepsiCo and Accenture.