Maggi, a culinary brand, and a staple known for bouillon products — is expanding its presence in the US with the launch of Maggi Noodles, answering growing consumer demand for bold flavor and fusion cuisine.

Ramen and instant noodles are currently having a moment as 79% of Gen Z consumers have tried a food or flavor solely because they saw it on social media, according to the company. Now, Maggi, is feeding consumer hunger for more flavor and fusion by leveraging its global network of culinary experts to create authentically flavored noodles – that can be eaten on its own or elevated with protein, sauces and veggies.