Swedish BUBS to Enter US Market
Mount Franklin Foods secures exclusive US rights to Sweden's breakout candy brand
PHOTO COURTESY OF: Orkla Snacks
Mount Franklin Foods and Orkla Snacks announced a strategic partnership to manufacture, commercialize, and represent the Swedish confectionery sensation, BUBS, across the United States.
Under the agreement, Mount Franklin Foods will assume exclusive responsibility for US manufacturing, distribution, and retail sales of BUBS, a brand widely recognized for its vegan, gelatin-free gummies and signature "foamy" texture.
This partnership marks BUBS' first official entry into the US market and signals a pivotal expansion for Mount Franklin Foods' retail division, which continues to accelerate its growth strategy through category innovation and global brand partnerships.
Production will begin in July 2025, with national distribution to follow in August. Early commitments from major US retailers reflect the brand's mounting momentum stateside.
Since being acquired by Orkla Snacks in 2023, BUBS has emerged as one of Sweden's most successful food exports. The brand's meteoric rise has been fuelled by viral TikTok content under the hashtag #swedishcandy, which generated over 122 million views, and growing demand from US, Australian, and South Korean consumers.
The partnership includes full brand representation for BUBS in the US under the Mount Franklin Foods portfolio. The company will debut the brand publicly at the 2025 Sweets & Snacks Expo in Indianapolis, May 13–15, where attendees can visit booth #5624 for samples and product previews.
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