Reser's Fine Foods, a family-owned leader in the refrigerated prepared foods industry, is celebrating 75 years in business as it reaches $2 billion in annual revenue. Founded in 1950 by Mildred Reser, the company began as a small farmhouse kitchen potato salad business and has grown into one of the largest family-owned, prepared foods businesses in the US, while maintaining the core values that have guided four generations.

The company's humble beginnings with an original potato salad recipe led to a diversified product portfolio that includes a variety of side dishes, including macaroni & cheese, scalloped and mashed potatoes, dips, deli salads, and tortillas, sold in 27,000+ outlets across the US and Canada. "Very few companies enjoy the longevity and support that Reser's has achieved in the past 75 years, and it's a privilege that we never take for granted," adds Reser, whose family has remained at the center of Reser's history and continuing success for four generations. 

To commemorate its 75th anniversary, the company is releasing limited-edition packaging for two of its top-sellers in the Reser's American Classics line – Reser's Original Potato Salad and Reser's Original Macaroni Salad – featuring a vintage-inspired design that celebrates the brand's heritage. Fans may discover the two new, commemorative packages in the deli section at grocers beginning this month. Each will include QR codes that take fans to a dedicated "Good Times Central" landing page where they may enter a "Flip & Win Instant Win" sweepstakes daily for a chance to win unique, branded merchandise.