In September 2024, David launched and debuted its flagship product: a protein bar with 28g of protein, zero sugar, and just 150 calories—offering the highest protein-to-calorie ratio on the market. The brand has experienced explosive growth over its first eight months of commercial operations, expanding into over 3,000 retail locations across the United States, most recently entering Wegmans. The brand is on pace to surpass $100 million in revenue in its first year of operation.

“Our mission is simple: to remove unnecessary calories and sugar from the American diet and replace them with what the body actually needs, which is high-quality protein,” said Peter Rahal, co-founder and CEO. “We’re building tools that make it easier to eat well without compromise. The response to David has been overwhelming, and this funding allows us to scale faster and stay focused on our mission of providing solutions to support and improve people’s health and well-being.”

“We are not here to make another snack. We are here to advance nutrition,” added Rahal. “Acquiring Epogee strengthens our ability to scale by securing a key ingredient that helps us reduce calories and fat without compromising taste. This is about gaining control over our supply chain to move faster, stay true to our mission, and deliver food that improves health.”

“Consumers have historically had to make the choice between convenience, taste, and nutrition,” said Neil Shah, partner at Greenoaks. “We believe that David has created a product that breaks this tradeoff: delivering a high-protein and low-calorie bar that customers truly crave, which has led to some of the most enthusiastic customer feedback we’ve ever seen in CPG. We are proud to back Peter and his remarkable team, and we look forward to partnering with them as they transform nutrition.”