Sam’s Club, a membership retail club, announced a major milestone in its ‘Made Without’ journey: 96% of its Member’s Mark food and beverage products now meet the program’s goals, with full achievement expected by year’s end. The ‘Made Without’ list includes over 40 distinct ingredients, such as artificial colors, aspartame and high-fructose corn syrup, that were identified based on a combination of member feedback, nutritional guidance and industry trends.

This accomplishment underscores how Sam’s Club prioritizes what matters most to members, by aligning its offerings with evolving dietary preferences and developing products made with simpler, more recognizable ingredients. It also highlights the Member’s Mark brand’s broader purpose — to provide access to a better quality of life — through high-quality products made without certain ingredients.

The transformation is directly shaped by insights from Sam’s Club’s Member’s Mark Community, with 72% of members surveyed actively seeking minimally processed foods and 90% stating they either live or aspire to live a healthier lifestyle. These preferences have guided the brand’s formulation, sourcing and packaging standards — ensuring Member’s Mark products evolve in step with modern consumer values.

“We take pride in the high-quality ingredients that go into our products, but what truly differentiates us are the ingredients we consciously leave out,” said Julie Barber, chief merchant at Sam’s Club. “Our ‘Made Without’ commitment underscores our aspiration to be members’ go-to destination for quality at a disruptive value. For us, it’s about listening to our members and providing the items that resonate with their lifestyles.”

What began as a purpose-led initiative is now generating real business momentum. The Member’s Mark brand has become a key differentiator, particularly for Millennial and Gen Z shoppers who seek fewer ingredients, convenience and elevated experiences. In response, the brand has successfully introduced unique, first-to-market products made without artificial colors, such as its seasonally themed Member’s Mark Star Cutout Cookies and Member’s Mark Organic Fruit Twists.

A standout example is fresh sushi, now available in 581 clubs and launching under the Member’s Mark brand in all clubs by September. Made fresh daily, sustainably sourced and free of ingredients on the ‘Made Without’ list — it embodies the brand’s promise and its commitment to innovation in fresh food. Made in-club by trained sushi chefs, the offering is exceeding expectations and outperforming other fresh food categories, especially among younger, health-conscious members. The Member’s Mark brand is launching regional-specific sushi rolls like the Spicy Tuna Mango Roll and Korean BBQ Chicken Spring Roll, which are available for same-day delivery, integrated into Sam’s Club’s growing eCommerce ecosystem.

As Sam’s Club continues to innovate and put members first, its ‘Made Without’ commitment stands as a testament to its dedication to quality and integrity. This initiative not only reflects the evolving values of today’s consumers but also raises the bar for the industry—reinforcing Sam’s Club’s leadership in delivering high-quality products at incredible value. Looking ahead, Sam’s Club is exploring opportunities to extend its Made Without initiative beyond food and beverage — into categories like household essentials, health and baby — making it even easier for members to shop with confidence.