Azuca says the pilot launch showcases how the company can hemp brands like ButACake break into the infused beverage space, offering low-minimum pilot runs, cannabinoid compatibility studies, and formulation pathways designed to help partners test, validate and scale. 

Founded by chef and entrepreneur Matha Figaro, ButACake is known for infusing flavor and wellness into the cannabis edibles landscape. As Azuca’s inaugural Social Equity Fellow, Figaro worked closely with the Azuca team to bring this concept to life in under two weeks.

 “Matha launched her Hibiscus Elixir Mixer in the regulated market with Azuca, and now we’re excited to help her scale that success into every market with DIY infusions and infused wholesale hemp ingredients,” said Kim Sanchez Rael, CEO and co-founder of Azuca. “That’s the scalability brands need and the speed they want.”

ButACake’s Hibiscus Cherry Fizz will be exclusively available for sampling at Azuca’s booth (No. 500) during the Hemp Beverage Expo. The new beverage is inspired by ButACake’s existing Hibiscus Elixir (available in Delaware’s regulated market), along with Peach Elixir, Classic Brownie, PB&J Brownie, Oatmeal Raisin Cookies, and Choco Chunk Cookies. More SKUs are launching soon in New Jersey and Maryland. 

 “It’s an honor to work with a partner like Azuca that not only innovates with intention, but also uplifts equity and representation along the way,” Figaro said. “This collab is just the beginning of how we’ll expand ButACake’s flavor-first vision into new product categories.”