Whirlwined is launching a non-alcoholic, hemp-derived delta-9-THC infused wine.

Crafted from premium Columbia Valley grapes, Whirlwined is real wine — fully fermented, then gently de-alcoholized — before being infused with hemp-derived THC.

"Consumers are rethinking alcohol, but they don't want sugary seltzers or forgettable substitutes," said Matthew Haddad, co-owner of Whirlwined. "They want the ritual of wine — the glass, the pour, the flavor, the unwind — without the negative effects of alcohol. Whirlwined delivers exactly that."

While the THC beverage market has surged with seltzers and spirits, wine has remained a white space. Whirlwined fills that gap with a  product designed specifically for wine consumers — those who value balance, flavor and quality over novelty. Each serving contains 25 calories and less than one gram of sugar.

Whirlwined's flagship Sauvignon Blanc is bottled in full-size 750 mL format and produced through a supply chain that includes Washington State vineyards, patented dealcoholization technology, lab-certified THC emulsification and large-scale bottling in Chicago, Illinois.

As part of its initial market rollout, Lakeshore Beverage, Superior Beverage and AJ Maka Distributing will distribute Whirlwined to on- and off-premises accounts across the state, significantly accelerating consumer access. Binny's Beverage Depot, one of the largest liquor chains in the Midwest, is expected to be among the first to carry Whirlwined across their family of stores.

Whirlwined is actively talking to distributors in surrounding states with an aim to be nationwide by June.