Mars Launches $5M “Protect the Peanut” Plan to Secure the Future of a Global Staple
With pests, disease, and climate threats jeopardizing up to 30% of peanut crops, Mars is investing in genomic science and global partnerships to build a more resilient peanut supply for generations to come
Mars, Incorporated announced the Mars Protect the Peanut Plan, the company's first organized program aimed at safeguarding the peanut against increasing pressures that threaten the reliability of global supply.
Mars has a clear goal of helping to stem the tide of devastating crop losses that currently prevent up to 30% of peanuts from making it from pod to plate, costing farmers hundreds of millions of dollars and jeopardizing a key source of protein for millions of families worldwide. Backed by a five-year, $5 million investment, the plan will fund advanced techniques -powered by unprecedented genomic science - to grow hardier peanut varieties that can stand up to rising pressure from pests, disease, and unpredictable weather.
The multi-million-dollar commitment builds on more than a decade of Mars-funded peanut research, including approximately $10 million invested across a suite of state-of-the-art scientific efforts. One of which is helping to crack the code on a botanical breakthrough that had eluded scientists for generations: mapping the peanut genome.
As a co-founder of the Peanut Genome Initiative, Mars helped map more than 2.5 billion base pairs of DNA — roughly equivalent to the human genome — and has shared the data as open-source science available to the entire industry. This groundbreaking effort has transformed the search for the perfect peanut from guesswork to genetic precision.
"We have long believed that Mars can play a unique role as an engine of innovation, which is why we're thinking in generations and betting big on science to protect the peanut," said Amanda Davies, chief R&D, procurement and sustainability officer, Mars snacking. "We know that the perfect peanut won't be discovered by accident. It will take long-term investment, scientific ingenuity, and the dedication of our incredible partners to keep turning potential into progress — from the greenhouse to the farmer's field. After all, innovation without implementation is just imagination."
The Protect the Peanut Plan is already yielding results. Peanut pioneers at the University of Georgia's Wild Peanut Lab — a long-time Mars partner — have developed more resilient peanut varieties that can thrive in tough conditions, boosting yields by up to 30%. One such variety, Sempre Verde ("Forever Green"), is now being grown in Brazil and requires no fungicides.
"The cultivated peanut was a once-in-a-millennium accident of nature, but we can't afford to wait for chance to strike twice. Creating more resilient peanuts requires transformative science, discipline and partnership," said Dr. Soraya Bertioli, senior research scientist, department of plant pathology, institute of plant breeding, genetics and genomics, University of Georgia. "Simply put: Our breakthroughs would not be possible without the long-term support of Mars."
The Mars Protect the Peanut Plan is also backing work to:
- Cultivate drought, and disease, resistant peanut varieties in partnership with the University of Georgia Tifton Campus, HudsonAlpha Institute for Biotechnology and the USDA Agricultural Research Service (ARS).
- Develop disease-resistant peanut varieties in partnership with USDA ARS, HudsonAlpha Institute for Biotechnology and the National Institute of Agricultural Technology (INTA).
- Use wild peanut species in Brazil to cultivate more resilient peanuts in partnership with Instituto Agronômico de Campinas (IAC) and the Brazilian Agricultural Research Corporation (EMBRAPA).
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