Butterball introduced a new rope-format smoked turkey sausage, replacing its previous smoked sausage product in US and international retail markets. The reformulation responds to consumer feedback on product shape, flavor, and nutritional profile.

The updated format aligns with demand for convenient, versatile protein options suitable for multiple eating occasions, including at-home meals and social gatherings. Available in Hardwood Smoked and Polish Style varieties, the product reflects continued interest in poultry-based sausage as a lower-fat alternative to traditional pork versions.

The new rope smoked turkey sausage is scheduled to fully transition to shelves by year’s end. Retail availability can be verified through Butterball’s online product locator.