Honey Board Crowns 2025 Queen’s Choice Award Winners
Ten brands, including Smucker’s, BeeUp and Walmart’s Bettergoods, earn recognition for innovative new products that highlight honey’s versatility, bold flavors and functional appeal
Smucker’s, Beeup and Walmart’s private label Bettergoods are among 10 brands recognized for new product innovation by the National Honey Board’s Queen’s Choice Awards. The awards recognize the product development teams behind some of the most cutting-edge new product launches of the last 12 months.
This year’s Queen’s Choice lineup mirrors an industry riding high on functional ingredients, bold flavors and a consumer demand for immersive experiences.
2025 Queen’s Choice Award Winners
● Kid-Friendly Fruit Flavored Snacks — BeeUp
● Salmon Stackers — Honey Smoked Fish Co.
● Honey & Soy Peri-Peri Sauce — Nando’s
● Lion’s Mane Matcha Latte — Rebbl
● Supercharged Honey — Rone+
● Honey Cinnamon Cashews Glazed Mix — Sahale Snacks
● Goober Honey Peanut Butter & Honey Stripes — Smucker’s
● Chipotle Honey Sliced Steak — Vacadillos
● Raspberry Whipped Honey — Walmart Bettergoods
● Honey Oranda Snack Bars — Young Man Dduk
“The 2025 Queen's Choice Award winners showcase incredible creativity and innovation in product development,” Catherine Barry, vice president of marketing for the National Honey Board, said. “These honors celebrate the commitment of brands to crafting high-quality products with honey that truly resonate with consumers. We’re excited to recognize their achievements and can’t wait to see how these products spark the next wave of honey-inspired products.”
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