Puratos Names Andy Brimacombe President of North American Markets
Brimacombe to succeed Paul Bakus in 2026, advancing the company’s strategy for innovation, growth and sustainability across the US, Canada and Mexico
Andy Brimacombe, President of North American Markets, Puratos, beginning January 2026.
Puratos, a global leader in bakery, patisserie and chocolate ingredients, announced the appointment of Andy Brimacombe as president of North American markets, effective Jan. 1, 2026. In his new role, Brimacombe will also join the group executive committee, reporting directly to CEO Pierre Tossut.
Brimacombe’s appointment is part of a long-term succession plan, in which Paul Bakus will retire in February 2026 after a highly successful career in the global food industry, and more than seven impactful years leading the North American region at Puratos. Bakus and Brimacombe will continue to work together closely during the transition period to ensure a smooth handover.
“We are deeply grateful to Paul for his outstanding leadership, strategic vision, and the culture of excellence he has cultivated across North America,” said Pierre Tossut, CEO of Puratos Group. “His decision to retire is well-deserved, and his legacy will continue to inspire us.”
Brimacombe currently serves as president of Puratos USA, where he has overseen a dynamic period of transformation and growth since his appointment in 2018. His promotion marks a significant step forward in Puratos’ strategy to accelerate innovation and sustainable development across North America, which includes the United States, Canada, and Mexico.
“Andy has proven himself as a high-impact leader with a customer-first approach and a strong track record in business transformation, people development, and operational excellence,” added Tossut. “His appointment reflects our confidence in his ability to scale our vision and create long-term value for our customers, partners, and communities throughout the region.”
A graduate of the University of Manchester (UK), and a charted management accountant with executive education from Oxford University (UK) and The Wharton School (USA), Brimacombe brings a global outlook shaped by experience across Europe, Africa, and North America. Prior to joining Puratos, he held senior roles at ARYZTA and Accenture.
A search is currently underway for the next president of Puratos USA, with an appointment expected in early 2026.
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