FMI Launches GroceryLab to Advance Tech-Driven Grocery Innovation
New event aims to connect retailers, suppliers and tech leaders in building a zero-friction grocery ecosystem, reflecting $10B in industry technology investments and rising adoption of AI

FMI—The Food Industry Association, announced GroceryLab, a hands-on event designed to bring together merchants, operators, technologists and brand leaders to co-design a zero-friction grocery ecosystem – powered by bold thinkers, trusted data and intelligent technology. The launch of GroceryLab comes at a pivotal moment, as FMI’s The State of Technology report reveals that food retailers and suppliers invested more than $10 billion in technology in 2024, signaling the industry’s commitment to innovation.
“From the debut of the first POS machine in 1974 to the investment of $1.5 billion in technology and online delivery capabilities during the 2020 COVID-19 pandemic to help feed the nation, our members have proven themselves to be tech-forward leaders shaping tomorrow,” FMI president and CEO Leslie G. Sarasin said. “Our mission in creating this new forum for members is to reduce the friction between bold ideas and real-world execution. To us, GroceryLab is more than a gathering – it’s a launchpad. As the leading voice of the food industry, FMI has examined how its member companies are leveraging technology to strengthen their workforce, enhance ecommerce, improve analytics and elevate the customer experience.”
To complement the association’s thoughtfully expanded event portfolio, insights from leading industry executives underscore a clear message that technology is unlocking powerful new opportunities across the food industry. However, they caution that success depends on strategic investment and prioritizing innovations that deliver measurable returns and an improved experience for shoppers. Executives also stressed the critical role of robust data and cross-industry collaboration in driving sustainable, scalable growth.
In fact, FMI's The State of Technology found that 47% of food retailers and 93% of food suppliers use artificial intelligence (AI). Food retailers are incorporating a wide array of technology to aid with activities such as product traceability, inventory management and planning, and asset protection. Retailers are energizing in-store shopping and prioritizing technology experimentation. Eighty-six percent are experimenting with in-store technologies to improve efficiency; 80% are testing in-store technologies to enhance customer experiences; and 63% are trialing technologies to improve ecommerce strategies.
Sarasin continued, “The leaders we spoke with made it clear – while the future of technology is exciting, it’s the practical applications in driving incremental sales, attracting new customers, and boosting efficiency that truly move the needle. That’s exactly what this event is designed to deliver. We’re giving attendees a license to innovate, backed by actionable insights that directly address their most pressing challenges and unlock real business value.
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