NERDS Rolls Out Juicy Gummy Clusters Candy
Mega-sized innovation delivers crunchy, chewy and juicy in one bite
Following the exponential success of NERDS Gummy Clusters candy, the brand introduced its next major product innovation — NERDS Juicy Gummy Clusters candy. Hitting shelves now, NERDS Juicy Gummy Clusters candy is MEGA – double the size for an even more satisfying bite. It's CRUNCHY, thanks to colorful NERDS candies that deliver a bold pop of texture. At the core, it's GUMMY, with a chewy, strawberry punch flavor that wraps around a juicy center with delicious flavor.
The launch marks the brand's most anticipated innovation since the debut of NERDS Gummy Clusters candy in 2020, celebrating a bold new chapter in the NERDS brand's four-decade legacy of imaginative product development, once again expanding the boundaries of what a candy can be. NERDS Juicy Gummy Clusters candy is a game-changer with the unique, unforgettable multisensory experience of tangy crunchy NERDS candies on the outside, a chewy gummy center on the inside, now featuring a drop of juice – all in one mega bite.
"Five years ago, NERDS transformed the candy landscape with the launch of NERDS Gummy Clusters candy—and now, we're raising the bar again. NERDS Juicy Gummy Clusters candy represents the next evolution of innovation and reimagines snacking in an elevated, bold, multisensorial experience that invites fans to taste, feel, and celebrate candy in a whole new way. It's a next-level candy creation designed to spark joy and turn everyday moments into something extraordinary."
-- Katie Duffy, vice president, global brands, Ferrara
The new NERDS Juicy Gummy Clusters candy is available in select retailers now and will roll out nationwide in 2.65oz, 4.5oz and 7.15oz packs, with a suggested retail price between $2.49-$6.49.
In addition to the new NERDS Juicy Gummy Clusters candy innovation, NERDS is sweetening football season by introducing two new, limited-time NERDS Gummy Clusters candy flavor offerings. These NERDS Gummy Clusters candy flavors are guaranteed to score big with fans – and sweeten the flavor rivalry. The packaging for these limited-time flavors features the lovable NERDS characters sporting classic football helmets – inviting fans to get in the game with NERDS.
- Cherry Lemonade Blitz: A new and winning flavor combination of sweet cherry and tart lemon that's sure to delight any game day experience
- Berry Punch Rush: An exciting and delicious raspberry, cherry, and punch flavor combination that was such a hit last year, NERDS brought it back for a two-peat this season
Both limited-time flavors are available in select retailers now and will be widely available nationwide, beginning in October and for a limited time, coming in 3oz, 5oz and 8oz packs, with a suggested retail price between $2.49-$6.49.
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