M&M’s Debuts Freeze-Dried Caramel Candy
New POP’d line delivers light, crunchy twist on classic flavor
M&M'S, part of Mars, announces its latest innovation, M&M'S POP'd, the brand's first-ever freeze-dried candy, offering a new poppable snacking experience. New M&M'S POP'd Caramel features the classic caramel flavor in an unexpectedly light, crispy and crunchy new texture.
On the heels of the SKITTLES POP'd release last year, M&M'S new freeze-dried candy platform taps into a growing consumer desire for bold, exciting and novelty textures and treats. M&M'S POP'd Caramel makes it a poppable treat to make sharing a new taste experience in everyday moments a little sweeter.
M&M'S latest innovation will start popping up first in a 5.5oz small stand-up pouch on TikTok Shop and MMS.com November 3, then M&M'S Stores on November 10, followed by nationwide availability at retailers beginning in January 2026. More sizes will follow later in the year.
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