It's 2025, and pickle flavor fans are still having their moment. From chips, to cotton candy - even mayonnaise - shoppers are still seeing dill on the shelf.

As pickle flavored CPG products were starting to make their mark in the marketplace, the Sour Punch brand decided to play a little April Fool's joke on its fans with the 2023 release of Sour Punch Pickle Roulette Straws.

The brand launched the limited time item to quick success, fans of the candy embracing the roulette theme, and playfully sharing their experiences of finding the sneaky pickle flavor hidden among the fruit-flavored Straws in the all-green pack. Pickle Roulette also received industry recognition for its innovative flavor and eating experience, pushing the brand to release Pickle Roulette Bites(R).

Adding to its pickle-flavor portfolio, the brand released All Pickle Straws. Despite the continued influx of pickle products on the market, the brand believes this new release will stand out because of what fans have always loved about Sour Punch candy: its classic soft and chewy texture, and signature smother of sour sugar coating.

The sweet and sour mix amplifies the tangy pickle flavor, and will offer consumers a new way to experience the pickle flavor trend. Longtime fans of the Sour Punch brand will also get to experience their favorite candy in a new way.

All Pickle Sour Punch Straws will be available exclusively online at shop.amerlic.com.