Jensen Unifies Plant-Based Portfolio to Drive Next Phase of Growth
Integration of Before the Butcher into Jensen Plant-Based Brands strengthens innovation, co-manufacturing scale and product diversity
The Jensen Meat Company, Inc. announced the integration of Before the Butcher into its growing plant-based division, Jensen Plant-Based Brands. The alignment brings together Before the Butcher, Cool Beans, and Jensen's plant-based co-manufacturing operations under one roof designed to deliver exceptional flavor, innovation, and growth across the alternative protein space.
The move reflects Jensen's long-term commitment to meeting consumer demand for nutritious, high-quality, great-tasting plant-based products while maintaining the authenticity and consistency that have defined the company's heritage since 1958.
Jensen's co-manufacturing capacity is helping plant-based brands scale their businesses with confidence and peace of mind. Their expanded plant-based portfolio offers consumers a variety of high-quality options that fit different lifestyles and preferences. Before the Butcher delivers protein-rich, gluten-free, and non-GMO alternatives with favorites like plant-based burgers and meatless grounds. Cool Beans provides globally inspired, plant-based wraps made with wholesome ingredients for convenient, on-the-go meals.
Before the Butcher was acquired by Jensen in 2019, but operated as an independent company. The unified structure positions Jensen to lead the next phase of plant-based growth through innovation, scale, and a commitment to great taste. As part of its comprehensive food safety and quality assurance program, Jensen operates two separated production facilities to mitigate any risk of cross-contamination.
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