Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Product of the DayProductsBreakfast, Cereals & BarsProteinsSugar Reduction

Magic Spoon Expands Protein-Forward Breakfast

New pastries and marshmallow cereal target demand for convenient, low-sugar nostalgia

By Prepared Foods Editorial Staff
Magic Spoon Breakfast products
IMAGE COURTESY OF: Magic Spoon
January 23, 2026

Magic Spoon, a breakfast food company reimagining classics with higher protein and lower sugar announced two new innovations designed to meet consumers where they are.

As protein continues to lead breakfast purchasing decisions, Magic Spoon's newest offerings build on the brand's signature approach: delivering nostalgic flavors reworked for today's lifestyles. The launches expand Magic Spoon's growing portfolio while reinforcing its position in the modern breakfast category.

The new Protein Pastries are available in three flavors, Frosted Strawberry, Cinnamon Brown Sugar and S'mores, offering a portable, indulgent-style breakfast with functional nutrition. Each serving delivers 11g of protein, 6g of fiber, and just 2g of added sugar (3g total), with low net carbs, making them an easy option for busy mornings or on-the-go snacking.

Also launching is Marshmallow Protein Cereal, Magic Spoon's most requested flavor innovation to date. Available in Classic Marshmallow and S'mores, the cereal features light, crispy loops paired with real marshmallows, delivering 12g of protein and only 3g of sugar per serving–a nostalgic favorite, reimagined.

Magic Spoon products are available at MagicSpoon.com and at most major retailers nationwide, including Walmart, Target, Walmart, Albertsons, Kroger, Publix, Whole Foods Market, Sprouts, Costco, CVS and select convenience stores.

KEYWORDS: marshmallow pastry

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

SFA Fancy Bodega

Top 10 Product Development Trends From the 2026 Summer Fancy Food Show

Bimbo Bakeries USA  logo

Bimbo Bakeries USA Sets Timeline for Clean Label Reformulation

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Magic Spoon packages

    Magic Spoon Protein Granola

    See More
  • FarmRich French Toast Hashbrowns packages

    Farm Rich Expands Frozen Breakfast Line With Protein-Packed Offerings

    See More
  • kidfresh packages

    Kidfresh Expands Frozen Kids’ Meals With Veggie-Forward Combos

    See More

Related Products

See More Products
  • Cereal Grains: Properties, Processing, and Nutritional Attributes

  • functional foods.jpg

    Functional Foods: The Connection Between Nutrition, Health, and Food Science

  • marketsandmarketslogo.jpg

    Meat Substitutes Market by Source...

See More Products

Events

View AllSubmit An Event
  • May 12, 2026

    Reduce Sugar, Maintain Taste: Smarter Solutions for High-Protein Beverages

    ON DEMAND: In this webinar, we will explore practical strategies for reducing sugar in high-protein and functional beverage systems without compromising taste, stability, or overall sensory performance.
View AllSubmit An Event
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing