Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a light format. Made with clear whey protein isolate and grass-fed collagen peptides, Clear Protein provides 20g of protein in a juicy, easy-to-digest format.

When mixed with water, Bloom Clear Protein transforms into a fresh, fruit-forward beverage, offering 30% of daily protein needs without the heaviness of creamy shakes. Unlike traditional protein powders made from whey concentrate, clear protein is made from clear whey isolate: a finer form of whey that filters out carbs, fats and lactose. Available exclusively at Target in Strawberry Watermelon and Raspberry Lemon flavors, each serving supports lean muscle definition, faster recovery and visibly radiant beauty results*, all while remaining low-calorie, sugar-free and fat-free.

Research shows that nearly half of American women don't get enough protein in their daily diets, which can impact muscle maintenance, metabolism, hormone balance and overall vitality. Bloom Clear Protein was developed to help close that gap with a format that feels approachable, flavorful and effortless to incorporate into modern lifestyles. The result is a juice-like drink rather than a thick, creamy shake, making it ideal for those sensitive to lactose or looking for a low-fat, low-carb protein option.

Key Ingredients

- 15g Whey Protein Isolate: Ultra-filtered to remove carbs, fats, and lactose, supporting lean muscle and prolonged satiety.
- 5g Grass-Fed Collagen Peptides: Supports healthy hair, strong nails, and skin elasticity, firmness, and hydration.
- Digestive Enzymes: A scientifically formulated blend to support smooth digestion and nutrient absorption.

Nutrition Highlights

- 20g protein
- Zero sugar
- 90 calories
- 0g fat
- Easy to digest
- No artificial colors

Flavors

- Strawberry Watermelon: Splashes of ripe strawberry and juicy watermelon
- Raspberry Lemon: Bright raspberry balanced with a twist of citrus

Bloom Clear Protein is available now at www.bloomnu.com and Target stores nationwide.