Hiya announced the launch of Kids Daily Growth + Protein, its first-ever kids protein powder.

Available in a kid-approved Sweet Cream flavor, the clean, protein-based powder supports healthy growth and development for children who need additional protein and calories, including picky eaters and kids struggling to gain healthy weight. Backed by the same uncompromising standards that have earned Hiya thousands of five-star parent reviews and a loyal community of 1+ million families, Kids Daily Growth + Protein is designed to help kids not just grow, but thrive during the most critical stages of development.

Built for kids, Kids Daily Growth + Protein fuels the everyday demands of childhood, from the classroom to the playground, by delivering kid-appropriate nutrient levels that support height, bone strength and healthy development during the fastest-growing years of life. 

The result is the first product of its kind to earn the Clean Label Project Purity Award, the highest tier of independent purity certification available to consumer brands, awarded only to products that pass rigorous off-the-shelf laboratory testing for heavy metals, pesticide residues, plasticizers, and other harmful contaminants, proving that meaningful nutrition for kids can be delivered without artificial additives, sugar or empty calories.

For parents of picky eaters, protein can be one of the hardest nutritional gaps to fill. A recent survey of Hiya’s community found that nearly 64% of parents report their kids don’t get enough protein, and nearly 76% of kids regularly refuse protein-rich foods, highlighting the need for Kids Daily Growth + Protein as a nutritional safety net to help bridge the “growth gap” for children who may not consistently get enough protein from whole foods like meat and dairy. 

Kids Daily Growth + Protein is formulated to deliver comprehensive nutritional support. Not all protein is created equal, which is why Hiya uses grass-fed whey protein isolate, the gold standard, paired with targeted amino acids to support growing bodies

Carefully developed in collaboration with pediatric experts, Kids Daily Growth + Protein combines high-quality protein with healthy fats, prebiotics, and essential minerals to meet the rigorous nutritional demands of childhood’s most critical growth phases. Every ingredient and dosage is carefully selected and validated to meet the rigorous nutritional demands of childhood's most critical growth phases, giving parents confidence that they are serving a product rooted in science, transparency, and trust.

High-Quality Protein: Grass-fed whey protein isolate provides all essential amino acids to support growth, muscle development, and tissue repair. An additional amino acid blend, including arginine, leucine, valine, and lysine, further supports healthy growth and immune function using kid-appropriate amounts.

Digestive Support: Organic inulin acts as a prebiotic fiber, feeding beneficial gut bacteria and supporting healthy digestion.

Essential Minerals for Growth and Development: A comprehensive mineral blend provides calcium and phosphorus for bone health, potassium for heart and muscle function, magnesium to support hundreds of essential bodily processes, and vitamin D3 to aid calcium absorption and immune health. Marine algae supplies naturally sourced trace minerals.

Easy to mix into water, milk/milk alternatives, smoothies, oatmeal, or yogurt, Kids Daily Growth + Protein offers a kid-friendly way to increase protein intake, deliver healthy calories, and help kids participate fully in their day, beyond the kitchen table.