Twizzlers Straws Tap Into Dirty Soda Trend
Limited-Time Vanilla, Lime and Coconut Flavor Launches March 12

The Twizzlers brand introduced a new flavor of Twizzlers Straws, inspired by the Dirty Soda trend. Featuring a blend of vanilla, lime and coconut notes, the straws are designed to be enjoyed as both an edible straw and a sweet treat.
Rather than simply referencing the trend, Twizzlers designed a product that could participate in the experience itself. The ritual is simple:
- Pour your favorite soda
- Add your favorite dirty soda mix-ins
- Sip through a Twizzlers Straw
- Bite, chew and repeat
The vanilla, lime and coconut Twizzlers Straws will be available in limited quantities beginning March 12, while supplies last, with online releases designed to reward early fans. Nationwide on shop.hersheys.com beginning at 12 noon EST on March 12, starting at $4.49, while supplies last. On Gopuff, with a first drop on March 12 and a second drop on March 22, in select major cities including Boston, New York and Philadelphia, starting at $4.49, while supplies last. In addition to online releases, fans can find the vanilla, lime and coconut Twizzlers Straws at select Hershey's Chocolate World locations, while supplies last.
At Hershey's Chocolate World in Hershey, Pa., Twizzlers Straws and specialty Dirty Soda drinks will be available during three weekends in March — March 14, March 21 and March 28, while supplies last. Twizzlers Straws will also be available at Hershey's Chocolate World in Times Square on March 31, while supplies last.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!


