RäFoods announced the appointment of John Rota as chief marketing officer, reinforcing the company's commitment to operationalizing its Living Nutrition platform as it enters its next phase of disciplined growth.

Rota joins the executive leadership team at a pivotal inflection point for the company. With Living Nutrition established as RäFoods' guiding framework, the focus now turns to embedding that philosophy into scalable systems, measurable performance, and sustained market expansion.

CEO Des Hague, who has partnered with Rota on multiple previous ventures, underscored the strategic significance of the appointment.

Prior to joining RäFoods, Rota led strategic marketing and production initiatives across premium content organizations and global brands, earning national recognition for high-caliber storytelling and cross-platform execution. His experience spans entertainment, consumer marketing, and purpose-driven campaigns — consistently aligning narrative clarity with operational discipline to drive sustainable growth.

As chief marketing officer, Rota will oversee brand architecture, portfolio strategy, go-to-market execution, retail activation, and integrated storytelling across RäFoods' product lines. His mandate centers on building the infrastructure and accountability required to translate Living Nutrition from principle to performance.