Land O’Frost Promotes Howard to SVP
Leadership move aims to strengthen operations and cross-functional alignment

Land O’Frost, Inc., a third-generation, family-owned leader and a brand of pre-sliced deli meats, and producer of specialty protein products, announced the promotion of Kelli Howard to senior vice president of operations. The appointment reflects Land O’Frost’s ongoing commitment to strengthening its "One Team" culture—a value built on trust, collaboration and respect.
Since joining Land O’Frost in 2015, Howard has consistently demonstrated a "people-first" mindset. In her new role, she will lead the company’s operations, focusing on accelerating innovation, including deepening integration between manufacturing plants and planning teams.
"Kelli’s tenure at Land O’Frost will be a strength as she leads our operations," David Van Eekeren, president and CEO of Land O’Frost, said in a statement. “Her advancement reflects the dedication and expertise she brings to the team, and we look forward to the continued impact of her leadership as we grow together."
The promotion is part of a broader strategic evolution at Land O’Frost to enhance commercial and operational alignment. Howard will oversee critical functions including planning, customer service, distribution, transportation, and production, ensuring priorities remain tightly connected to the company’s broader operational needs.
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