Señorita is expanding its portfolio with 1777, a non-alcoholic hemp-derived THC spirit. 

Available in time for Cinco de Mayo, 1777 comes in a 750 ml bottle and includes 10 mg of hemp-derived THC per 1.5-oz. serving. 1777 represents a natural evolution for Señorita, expanding the brand into the fast-growing THC spirits category

Crafted by winemakers Joel Gott and Charles Bieler, 1777 brings established winemaking expertise and balance to the THC category. Smooth agave notes form the foundation, layered with Acapulco Gold terpenes, Mexican lime, dragon fruit and a subtle hint of chili extract to round out the finish. The result is an easy-to-drink flavor profile offering a familiar option to consumers who typically reach for a cocktail.

The name 1777 honors the year when hemp cultivation formally expanded across the New World. From Mexico to America, it became a widely planted crop with new and diverse uses. Today, 1777 reflects that spirit of transformation, marking a new chapter in how THC is experienced.

“As Señorita has grown, we’ve heard from consumers that they want more ways to enjoy THC,” said Joel Gott, co-founder of Señorita and 1777. “With 1777, we brought our flavor-first approach into a spirit, using the plant in a way that feels modern and approachable. We made it the same way we make wine — focusing on balance, flavor and creating something you genuinely want to come back to. The result is something that fits easily into the night and feels just as good the next day.”

The launch of 1777 builds on Señorita’s continued growth and innovation. In 2025, the brand introduced Ranch Water, a low-calorie non-alcoholic take on the cult favorite cocktail that combines tequila, soda and lime. Señorita became the first THC beverage available at a major U.S. arena, Chicago’s United Center.

1777 is available for direct-to-consumer (DTC) e-commerce online, as well as nationwide distribution at Binny’s and other leading beverage retailers.