IDDBA Launches CEO Search
Trade association seeks new leader to guide growth, member engagement and industry impact across fresh foods

The International Dairy Deli Bakery Association (IDDBA), a trade association for the dairy, deli, bakery and retail foodservice sectors, has officially launched a search for its next president & CEO. The leadership transition comes at a pivotal time as IDDBA continues to shape innovation and commerce across the fresh-food landscape.
IDDBA’s board of directors has retained executive search firm Herd Freed Hartz to guide the selection of the next leader. The incoming president & CEO will be responsible for providing strategic and operational leadership for the nonprofit, which connects retailers, manufacturers, distributors and suppliers.
Reporting to a 27-member board of directors, the president & CEO will oversee an organization with a staff of 21 based in Madison, Wisc. Key responsibilities include leading the continued evolution of IDDBA’s flagship annual tradeshow—a best-in-class industry event—and strengthening the organization’s visibility and industry impact.
The ideal candidate will possess 10–15+ years of senior leadership experience within an association or relevant industry sector. Success in the first 24 months will be defined by an aligned strategic direction, increased member engagement, and the activation of pathways for sustainable growth.
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