To help guide the brand's next stage of growth, Reframe has appointed the following industry leaders to its Advisory Board:

Dan Buttling is an entrepreneur with more than 30 years of leadership experience in the alcohol beverage industry. He previously held senior leadership roles at Diageo, including CMO of the Diageo Beer Company, and later served as CEO of Stoli North America. Buttling is currently is a partner at Feast Agency and 2XO Bourbon, where he focuses on brand growth and business development.

Joshua Singh is an investor and operator. He is chief business officer at Happy Dad Hard Seltzer, Lemonade & Tea. Previous to his role at Happy Dad, Singh spent time at Cooley LLP after graduating from the University of Pennsylvania, UC Davis and Stanford.

Rachel Citera serves as a principal at Verlinvest, a global, family-backed investment firm focused on scaling high-growth, mission-driven consumer brands. At Verlinvest, she leads investments across food and beverage and 4-Wall retail sectors. Citera sits on the board of Hint, Inc. and supports additional portfolio companies, Insomnia Cookies and K1 Speed.

Steve Chasen is a beverage industry veteran with over 25 years of experience building teams and brands across some of the world's leading alcohol companies. He is managing partner of Deep Channel Partners LLC, a consultancy and advisory firm for the beverage alcohol and adjacent industries.

Ben Miller brings over 15 years of experience in the beverage industry, with extensive expertise in brand development, distribution and market expansion. He spent a decade at Southern Glazer's Wine & Spirits, where he built a strong foundation in sales leadership and supplier strategy. As an early member of Dos Hombres, Ben currently serves as senior vice president, playing a critical role in scaling the brand and driving growth within the premium spirits category.

Danny Saltzman is founder and CEO of The Fuel Brands — a leading advisory for beverage alcohol and consumer brands as well as those in the technology wellness and functional CPG industries. Saltzman is also an investor, advisor and board member to The Long Drink, Archer Roose, TOST, Provi with notable previous sales leadership positions at Moët Hennessy, Diageo, Brown-Forman, Coors, Sidney Frank and Breakthru.

"This group brings experience across some of the most respected companies in beverage alcohol, distribution, consumer investing and brand building," says CEO Justin Buchanan. "Their perspective will give us a significant edge as we scale, helping us open the right doors, navigate a fast-evolving category, and execute with the discipline of a much larger beverage company."

Reframe's flagship product, Reframe Cannabis Spirit, is a hemp-derived THC spirit designed to look, feel and serve like a premium wine or spirit — with 0% ABV and a low-dose, controllable THC experience.

The brand launched with a focused rollout across Texas, North Carolina, South Carolina, Tennessee and Wisconsin, and has sold more than 100,000 bottles to date. Reframe is expanding into Florida next month and will introduce new ready-to-drink concepts this summer, bringing the brand into more formats, occasions, and retail environments.