Amazon Guru Betsy McGinn joined Cascadia Managing Brands’ Advisory Board. McGinn is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their business on Amazon and ensure continued growth on this powerful platform.
As Seventh Generation’s first eCommerce channel director, McGinn pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers.
Since founding McGinn eComm in 2014, McGinn has worked with hundreds of natural and specialty brands to establish and strengthen their presence on Amazon. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses.
With more than a decade of eCommerce experience, McGinn is a thought-leader and regular speaker at workshops and conferences globally.