An expert panel for Health Canada has targeted energy drinks in a report saying that drinks such as Red Bull, Rockstar and Monster should actually be renamed “stimulant drug containing drinks” and should only be sold under the direct supervision of a pharmacist.
Whether suspending botanicals in the latest new-age energy drink; stabilizing protein in fruit smoothies; creating an indulgent, creamy liqueur; or recovering body in a reduced-calorie beverage, CP Kelco offers a portfolio of stabilizers and texturizers to suit the needs of beverage manufacturers.
Energy drinks continue to grow, with recent estimates indicating 2010 sales of over $5 billion. To stand out from the crowd, manufacturers are trying new approaches, and in this stimulating category, removing a key stimulant may prove key for one company.
Beverages, particularly energy drinks, enhanced waters and RTD teas, are taking various approaches in promotions, ingredients and even processing to set themselves apart.
Spirits are picking up, so to speak, in the alcoholic beverage industry, though rising commodity prices may constrain margins, according to a new study by AlixPartners LLP, the global business-advisory firm.
What’s a Virtual Trade Show? Attend One! Networking, presentations, supplier literature, exhibitor booths and the ability to ask vendors confidential questions in real time are all valued activities at an industry trade show.
The confluence of an aging U.S. population, an increasing focus on
staying active later in life, and a growing public awareness of the
rising cost of healthcare offer unparalleled opportunities to energize
the market for nutritionally enhanced beverages.