Imported Italian ingredients, wood-fired crusts and saucy co-brands are bringing premium and playful flavors to the freezer aisle. Better-for-you formats—from cauliflower and lupini crusts to Greek yogurt dough—are proving convenience and nutrition can share the same slice.
Urban Farmer has acquired CAULIPOWER, bringing together two innovators in the better-for-you frozen pizza and dough market. The partnership combines advanced manufacturing with brand-driven innovation to expand nutritious, craveable options across North America.
New product introductions deliver fun twists on taste and texture—and still others offer dietary health benefits for those still wanting familiar comfort.
The Caulipower Dill Pickle Pizza features a stone-fired thin and crispy cauliflower crust, topped with a creamy white béchamel sauce infused with dill pickle brine, melty mozzarella, roasted garlic, and a fresh dill garnish.
"We are excited to introduce our newest innovation that responds to the changing needs of consumers," said Angie Madigan, vice president of marketing at Mars Food & Nutrition North America. "With Ben's Original Street Food, we are offering delicious meals that suit their fast-paced lifestyles. This innovation puts Ben's Original at the heart of the plate, not just the side.”
Veggie-based pasta brand incorporates new manufacturing process to launch eight revitalized products featuring improved recipes and contemporary packaging
The updates include a completely refined recipe and a modern packaging design for all its items including Veggiecraft Cauliflower Rotini, Veggiecraft Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti.
Ricks has been a member of CAULIPOWER’s board of directors since 2022. With his move to CEO, the company will now benefit from his extensive experience as a strategist and an operator.
New products combine convenience, elevated ingredients and flavor
March 27, 2024
Conagra Brands, Inc. showcased a diverse line-up of new meals, vegetable sides and snacks at Natural Products Expo West 2024. Drawing inspiration from top culinary trends and popular restaurant offerings, Conagra's latest arrivals combine quality ingredients, flavor, and convenience.
The new snacks are a blend of cauliflower, rice and corn
January 3, 2024
CauliPuffs, a family-owned business from Central Coast California, debuted the wholesome puffed snack line, made from a blend of cauliflower, rice and corn. Each crispy puff is gluten free, soy free, non-gmo and lovingly baked in the United States.