Urban Farmer Acquires CAULIPOWER to Create Better-For-You Frozen Foods Leader
Acquisition unites Urban Farmer’s manufacturing strength with CAULIPOWER’s category-defining brand and nationwide reach
Urban Farmer, a portfolio company of Paine Schwartz Partners and a fully integrated producer of specialty dough products for leading brands and major retailers across North America, announced the transformative acquisition of CAULIPOWER, a better-for-you, gluten-free and cauliflower crust frozen pizza brand in America.
Together, these two industry leaders will unite Urban Farmer’s fully integrated manufacturing capabilities with CAULIPOWER’s beloved, category-defining brand, forming a scaled platform with powerful reach across branded, private label and co-manufactured better-for-you frozen products.
The addition of CAULIPOWER strengthens the platform by adding its extensive nationwide distribution, strong pipeline of innovation and access to millions of new households. CAULIPOWER will continue to operate under its established brand, supported by Urban Farmer’s leading manufacturing expertise to accelerate growth and innovation. This transaction unlocks significant synergies amongst two complementary portfolios, creating a vertically integrated, scaled leader in the better-for-you frozen pizza and dough industry.
“CAULIPOWER has transformed how people think about comfort food,” said Chris Jaromin, CEO of Urban Farmer. “CAULIPOWER’s commitment to making better-for-you foods accessible and delicious aligns perfectly with Urban Farmer’s mission to combine culinary innovation with quality manufacturing. Together, we’ll expand our ability to bring nutritious, craveable foods to more tables across the country.”
“When I founded CAULIPOWER in 2016, I searched for a co-manufacturer to bring my idea of a frozen cauliflower crust pizza to life. Most turned me down, but one said yes – and that was Urban Farmer,” said Gail Becker, founder of CAULIPOWER. “How fitting that years after CAULIPOWER disrupted the $6 billion-dollar frozen pizza category, our two companies are joining forces again in such a meaningful way. A huge debt of gratitude goes to the millions of consumers and retail partners who supported the brand and cheered us on.”
Jaromin will continue to lead Urban Farmer as CEO. Becker will work closely with Jaromin to drive accelerated growth, serving on Urban Farmer’s board and continuing to guide CAULIPOWER’s vision, innovation, and brand.
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