Veggiecraft, known for its lineup of veggie-based pastas, announced the nationwide relaunch of its improved formula and new packaging to introduce more consumers to its offerings. The updates include a completely refined recipe and a modern packaging design for all its items including Veggiecraft Cauliflower Rotini, Veggiecraft Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti. The new formula now features a classic, neutral flavor and a sturdier al dente consistency that holds its shape.

Since its founding, Veggiecraft's three-ingredient pastas have stood out in the plant-based pasta scene by providing an easy way to eat veggies. Each serving contains one-third of your daily recommended vegetables. To inform the relaunch, Veggiecraft relied heavily on consumer feedback to keep the key attributes brand fans love—veggies in every bite, gluten-free, and a good source of protein and fiber—while enhancing the taste and texture to closely resemble traditional pasta.