SunnyD Vodka Seltzer is turning its iconic “Purple Stuff” into a real product with a new limited-time launch. The nostalgic concept highlights how brands are leveraging cultural moments to drive RTD innovation and consumer engagement.
Tea innovation continues to flourish with functional benefits, lower sugar and mindful sourcing. From Yogi’s wellness concentrates to Milo’s growth push and Celestial’s anytime offerings, brands are steeping wellness into every cup.
The seltzers and sodas are available in 10 mg, 20 mg varieties.
October 13, 2025
All STIIIZY beverages are caffeine-free, non-GMO, gluten-free, vegan-friendly and made with real cane sugar — designed to meet the rising demand for functional, zero-proof solutions.
Ayr Wellness acquired the cannabis beverage brand in 2022.
September 15, 2025
LEVIA’s first product became available for purchase in Massachusetts in 2021, providing consumers a zero-calorie, zero-sugar, fast-onset cannabis beverage.