Articles Tagged with ''brand marketing''

Campbell's Chunky has partnered with Buffalo Wild Wings to launch Parmesan Garlic Chicken Noodle Soup, combining the brand's classic chicken noodle soup with one of Buffalo Wild Wings' signature flavors. The collaboration reflects growing interest in bold, familiar flavors and licensed partnerships aimed at attracting younger soup consumers.

Amid continued volume declines in center-store categories, Kraft Heinz is redirecting capital toward R&D, marketing and product superiority initiatives — signaling renewed emphasis on formulation upgrades and brand reinvestment heading into 2026.

Unique Snacks is rolling out a refreshed brand identity designed to modernize its shelf presence and support future portfolio growth. The update aims to align the brand’s visual system with its ingredient simplicity and premium positioning within the better-for-you snack category.

Climate change, economic pressures, and shifting consumer priorities are reshaping how food and beverage companies approach sustainability. Success will hinge on delivering products that are environmentally responsible, competitively priced, and easy for consumers to adopt into daily life.

Horizon Organic and Wallaby meet several consumer demand drivers—organic certification, cleaner ingredient decks, value-added nutrition, and sensory appeal—positioning the brands for long-term relevance.

With vibrant colors, simplified messaging, and a fresh visual identity, Quinn’s updated design makes it easier than ever to find snacks made with purposeful, never-anything-artificial ingredients.

Curio's product portfolio has been updated to maximize efficacy, quality and consumer experience — offering a variety of potencies and cannabinoid ratios and an expanded range of dosage forms.

At a time of continued high inflation, trade tariff uncertainty and a difficult macro-economic environment, consumers are worried, with more than half of respondents (55%) very concerned with the rise of living costs. 

To develop the final collaborative ice cream flavors, the McConnell’s and See’s teams innovated to merge the top beloved See’s Candies pieces with McConnell’s house-made artisan ice cream bases to create four custom-confection flavors for fans.

Pilgrim’s mission to liven up mealtime has the brand going all-in on nuggets with exciting flavors and new innovations to satisfy America’s cravings.