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Breaking NewsProductsFormulationDairyOrganic & Natural

Horizon Family Brands Targets Growth in Organic and Better-for-You Categories

Horizon Organic and Wallaby set to anchor new platform focused on premium dairy and wellness-oriented expansion

By Prepared Foods Editorial Staff
Horizon Organic Branding
IMAGE COURTESY OF: Horizon Family Brands
August 9, 2025

Horizon Family Brands, formed following the April 2024 acquisition of Horizon Organic and Wallaby by Platinum Equity, has announced plans to expand its portfolio with a focus on organic and better-for-you food and beverage offerings.

Horizon Organic remains the largest USDA-certified organic milk and dairy brand in the world, while Wallaby brings strength in Australian-style Greek yogurt with an emphasis on organic ingredients, high protein, and creamy textures. The company’s portfolio strategy leverages these existing brands to pursue growth through innovation and acquisition in adjacent categories.

The announcement signals continued momentum in the premium dairy and wellness space. Horizon Organic and Wallaby meet several consumer demand drivers—organic certification, cleaner ingredient decks, value-added nutrition, and sensory appeal—positioning the brands for long-term relevance.

In August 2024, both Horizon Organic and Wallaby achieved B Corp Certification, formalizing their commitment to social and environmental performance. Horizon Family Brands intends to scale this impact across future brand acquisitions as it aims to build a broader platform in better-for-you categories over the next three to five years.

The company is headquartered in Broomfield, Colo., and led by a leadership team with experience in organic food and beverage. Horizon Family Brands products are currently available in over 45,000 retail locations nationwide.

KEYWORDS: brand evolution brand marketing corporate strategies

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